University of Calgary professor Michael Keren’s book Blogosphere: The New Political Arena says that bloggers are lonely and isolated people. He also adds that bloggers see themselves as rebels against the mundane society, but since their writings receive limited exposure on the internet, he compares them to Don Quixote.
However, many blogs go beyond a personal purpose: companies’ blogs serve as information hub, some organization set up blogs to gather volunteer or raise funds, many do political commentary. Also, some blogs can become very popular and be read by lots of people… Keren’s comment definitely doesn’t apply to those.
Source: The Gazette, Montreal, 1/31/07 A1-2. See also here and there.